RLC offers first affordable hotel, residential project in Greenhills
May 20, 2014  • http://www.mb.com.ph/rlc-offers-first-affordable-hotel-residential-project-in-greenhills/

Robinsons Land Corporation (RLC) has launched a hotel-residential tower with about P1.6 billion worth of units, in the prime in San Juan under its Robinsons Communities brand – Chimes Greenhills.

The 40-storey mixed-use residential condominium along Annapolis street will have nine floors of parking, 5 hotel floors and 25 floors of reasonably-priced residential floors.

The 372-unit Chimes Greenhills is the latest in the portfolio of Robinsons Communities which caters to the mid-income market.

“Affordability is the key component of Robinsons Communities. We offer attractive payment schemes and always indicate the entry level. Moreover, our condominium developments are located along the prime peripheries of the business districts or prime suburban areas,” said RLC senior vice president Mybelle V. Aragon-GoBio.

Amid soaring real estate prices in the area, Aragon-GoBio said “Chimes is the most affordable development in that that kind of neighborhood. Our unit offerings are sized differently from other developments there.”

A Chimes Greenhills unit can cost as low as P2.1 million with a monthly amortization of P11,000 for a 21.7-sqm studio to P5.1 million for a two-bedroom 48.9 sqm-condo.

Robinsons Communities Head of Sales Ferdinand Adriano, said cost per square meters is about P100,000 to P110,000 for Chimes while other developers sell units at around P140,000 per square meter.

Aragon-Gobio said the attractive pricing has resulted in a very successful launch of the project with buyers gobbling up the first 5 percent of units offered to the market.

“Other Greenhills developers are tapping the A class. We are addressing a market untapped in the area—the upper middle and middle income groups” said Robinsons Communities Senior Director for Business Development Teddy Bernas.

He noted that “our major competitors provide larger units while some have no studios. We have focused on efficient planning, allowing us to offer right-sized units at affordable prices.”

This residential enclave will also include a Summit Hotel. “Summit Hotel would definitely lend  further prestige to our residential building,” said Aragon-GoBio.

She explained that “we’ve had a successful model of such with the high-end residential condominium Galleria Regency which is atop the Crowne Plaza Hotel.” (James Loyola)

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