Of Smart Choices (Manila Bulletin)
October 27, 2015  • http://www.mb.com.ph/of-smart-choices/

With a solid portfolio of 22 developments found in key areas around the metro, Robinsons Communities believe that quality is more than just delivering units and buildings to its clients. It equates quality to a relaxed and comfortable lifestyle that comes from three solid building blocks that make each residential development a sensible choice: smart location, friendly community, and complete facilities.

Continually differentiating our brands with the competitors have remained our constant challenge. We need to be relevant, different, and wanted by the market so we become the smart choice. We are the only developer that offers bare units so our clients can customize their spaces. No other developer does that.

“Our ranges are for the budget-conscious and our developments have fun and functional amenities. We packaged these features together so our offering is complete.  It was relatively quiet in 2015 because we were selling out remaining inventory. We have two pipeline projects for 2016: One in Metro Manila and another in Luzon,” shared senior VP Mybelle V. Aragon-Gobio, during an intimate media colloquy.

For Robinsons Communities, a smart location is not equivalent to having a prominent address but rather having a home close to all the things that matter the most:  Families, friends, work, school, and lifestyle interests.

“I make smart decisions. That’s why I choose Robinsons Communities. They have secure facilities, are easily accessible with hassle-free locations for daily commute, perfect for family community living, with each having a RingRob concierge, and gives residents a lifestyle card to a lot of affiliated stores for value-added purchases and discounts,” intoned brand ambassador Maja Salvador.

The realty development company also recognizes that condo living need not be restricting. With space as a primary concern for most urban dwellers, Robinsons Communities made sure that the home extends far beyond the exact floor area that one buys.

"The sizes of our units reflect what the market needs. The millennial market, especially those from the BPO sector, has much more purchasing power than other sectors of our demographics. So we’re targeting them as a major niche market. In turn, we need to be market savvy because to our young buyers, each of their units has distinct characters,” observed head of sales Ferdinand Adriano.

It’s high time that condo-living becomes worry-free. With an accessible address, an affordable high-quality residence, and an aspirational way of life, Robinsons Communities show how urban developments can best thrive by keeping the community spirit alive, and having each individual resident’s needs at heart.

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